Packaging design catches the eye. It can make someone stop and look at a product, or just walk on by. A sleek shape, tasteful colors, uncluttered information, attractive graphics, and touch-friendly details make a huge difference. The effectiveness of good package design can make a product stand out from hundreds of others on a shelf in a store.
Not all of us get into packaging design as a profession. We may need to learn it even while in a totally unrelated line of work. You could end up doing package design for a present, a friend’s request, family event, wedding favors, company project, or a product proposal. While package design is in the realm of a full graphic design education, it is still possible to learn. Hands-on work will require you to take apart boxes much like you did as a child. Then folding flaps to put it back together. This begins the meticulous work of package design.
For those who really need to learn packaging design, you will likely use Illustrator, Photoshop, and InDesign. At the same time, you will need to sketch and test prototypes over and over. Learn where and how to put the dieline for a die cut design, among other things. And make a package design that printers can work with.
The following tutorials contain several guides and techniques range from simple to more advanced aspects of package design. Some of these tutorials also lead to links where you may also download free packaging design templates:
Package design can be engrossing. You may find yourself collecting all sorts of boxes, spouts, packets, tins, bottles, cans, boards, die-cuts with assorted shapes and details. Don’t forget how to use recyclable and sustainable materials available to make effective non-wasteful package design!